Every product starts its life as an upcycled raw material.

Upcycling is the process of transforming by-products, waste materials, or unwanted products into new materials or products of better quality and environmental value.

Around 125m tonnes of rice husks alone are produced globally each year; most of which will end up destined for incineration, creating carbon and sulphur dioxide emissions that contribute to global heating.

This patented process collects the waste material and transforms it into 100% naturally biodegradable pellets, ready to be used to manufacture just about any plastic product you can think of.

Better for the environment, better for the planet. Not only are the pellets 100% organic fibre, they are carbon positive. During their lifecycle, plastic products have a carbon footprint of about 6Kg of CO2 per Kg compared to the equivalent products using organic pellets that have a negative carbon footprint of -.5 Kg of CO2 per Kg locked in.